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School of Hospitality Management
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School of Hospitality Management

Mastering the Service Experience — Across an Exciting Array of Industries

The School of Hospitality Management, one of the longest-running hospitality programs in the nation, expands student knowledge through experiential learning and research to meet the needs of an ever-changing industry through inclusion, collaboration, and innovation.

Lavi Peng
Research Spotlight
Doctoral student's research investigates how societal factors shape how companies best respond after customers misbehave

Research led by doctoral student Lavi Peng found that customers who observe misbehavior in countries with strict societal norms respond better to an apology, while customers who observe misbehavior in nations with looser norms respond better to appreciations of their patience.